The Successful Journey of Doe Deere in the Make-Up Industry


Doe Deere is an entrepreneur, make-up artist, and the CEO of Lime Crime. In an interview with the Galore magazine, Deere stated that she was an artistic and creative child who enjoyed playing around with colors. Her interest in applying make-up began while at the age of nine and continued with the journey of self-discovery and experimentation with the colors in her adolescent years. She continues to live her childhood dream as an adult through Lime Crime. She takes pride in doing what she enjoys most and earning an income from the same too.

Lime Crime

Doe Deere founded Lime Crime with the aim of providing unique beauty products in the market. The idea of starting the make-up brand came into her mind when she failed to get a bright make-up for the clothes that she was selling on her eBay shop and that is when she introduced the brand to the market. Since its inception in 2008, the brand has experienced tremendous growth in the make-up industry. However, Deere claims that had she known that Lime Crime would gain so much popularity, she would have used a more versatile name for the brand.

Operating an internet based company

In her interview, Doe Deere gave several insights on running an internet-based business. She attests to having a close connection with her customers through instant feedback on the social media and the reviews. The information helps in determining the areas that require close attention. Additionally, clients with legitimate concerns receive close attention through the customer care department.

Lime Crime is a unique name thus making it easier to find it on various search engines. On the other hand, the internet-based business has its challenges, for example, the fast spread of rumors based on misinformation. Deere goes ahead and states that her supporters have always outnumbered the haters and this has not been so much of a problem for her business.

Her motivation

Self-Made Magazine named Doe Deere as one of the Top Inspiring Women Entrepreneurs alongside other female business legends. Deere attributes her success in business to the passion she has for makeup and her drive to make everyone feel confident through wearing different bold make-up looks. She hopes to make a good role model and mentor for the young women with interest in starting their businesses. She is a perfect example of the people who are following their dreams and soaring to greater heights in their areas of interest.

Follow Doe Deere @doedeere