Honey Birdette, the Australian based sensuality boutique, is embarking on a major growth project. Part of its expansion plan is for the online realm. The company is setting up an exclusive e-commerce site for U.S. customers. The move comes after Honey Birdette officials reported a whopping 374 percent increase in online sales by customers in America within the past year. The new site promises faster delivery, more products for U.S. customers, and free delivery for orders over 50 dollars.
Honey Birdette also plans to have more of a brick and mortar presence outside its native Australia. The company plans to open several outlets in the United States in the near future. In Britain, where Honey Birdette established its first overseas store in London’s Convent Garden, plans are in the works for 40 stores in that country by the end of 2018. Locations for these new stores include Leeds, Newcastle, and Liverpool. More expansion is also planned for Continental Europe. The company specializes in lingerie, but sells various other sensual products.
Honey Birdette was founded in Brisbane in 2006 by Eloise Monaghan. The idea for the store came to her when she went shopping in an adult store for a present for a bachelorette party. Upon seeing the business selling pornographic DVDs and sex toys more oriented toward men, Monaghan decided women deserve a better store to make them feel comfortable with their sexuality. Her store really took off after entering into a partnership with billionaire retailer Brett Blundy.
Honey Birdette operates 55 stores throughout Australia. At present, there are three Honey Birdette locations in the United Kingdom. As mentioned previously, that number will increase significantly in the coming year.
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