Don Ressler and Adam Goldenberg’s E-commerce Investments.

Don Ressler is a leading businessperson who has developed various businesses that are based on creativity. He started by founding the FitnessHeaven.com, which he sold to Intermix Media in 2001. He then met with Adam Goldenberg who was the COO of Intermix Media at that time. The two had excellent knowledge on e-commerce, and therefore, they partnered and formed Alena Media. The company made millions of dollars for Intermix Media. The ownership of the Intermix Media was transferred to the News Corp in 2005, and it later became less profitable due to ineffective management.

 

Goldenberg and Ressler then left the company and formed a new branding business with help from experts who formerly worked for Alena Media. The firm that they created was known as Brand Ideas, and it was later changed to Intelligent Beauty. They decided to expand the business by establishing DERMSTORE, which is a venture that sold cosmetics and skin care products. Two years later they invested in weight loss products by founding SENSA. The two subsidiaries of the Intermix Media, which are SENSA and DERMSTORE, have been highly profitable. Don and his associate offered financial support to their business for the first two years. The first funding that they received was $43 million from Technology Crossover Ventures.

 

Intelligence Beauty established JustFab as its third party venture. The firm started in 2010 and was offered a $33 million funding by the Matrix Partners. Kimora Lee Simons supervises its creativity. The enterprise developed at a fast rate, and it had gained 4 million subscribers by September 2010. It had more than six million members by the April 2012, and this made its future clear. It was, therefore, able to seek for more funding and got $76 million from Rho Ventures, Intelligent Beauty, Crossover Ventures, and the Matrix Partners. JustFab decided to reach more clients by forming branches such as FabKids that deals with children’s fashion and Fabletics, which is a sportswear expert. The company also acquired Fab Shoes, which is popular in Europe and it has assisted it to gain more than three million members. Just Fab has been offered funds that total up to more than $250 million. http://perezhilton.com/tag/don_ressler/

 

 

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