Doe Deere’s Advice To Future Cosmetic Entrepreneurs

When Doe Deere walks into a room, heads turn. Her eyes are emerald green. Her lips form a perfect pout. Her makeup is flawlessly painted on, like one of the stacking dolls from her birthplace, Russia. Her hair color is assorted with her clothing: robin-blue, daisy-yellow, fiery-orange-red, or flamingo-pink.

Women have always been enamored by her adventurous, carefree style. At the same time, Doe Deere started feeling frustrated by the limited choices of cosmetics that were available. The palettes were geared towards a “natural look,” and didn’t have the range of colors that she was looking for. Her natural entrepreneurial spirit drove her to create Lime Crime Cosmetics in 2008. Since its inception, Doe Deere has successfully created a niche makeup line. She has even crowned herself “Queen of the Unicorns,” as she calls her followers.

So how does one go about becoming magical makeup royalty? In her interview with ”Lime Crime’s Doe Deere On How To Make Your Dreams Come True”, Deere invites ambitious girls to follow their hearts. She believes that everyone has a special talent and that nurturing that talent is the key to success.

For instance, Deere moved to New York City in 1998 with dreams of becoming a professional musician. From the music business, she learned how to market herself and how to turn her passion into a career. She realized that making music is only half of the job, having people show up is another challenging half of the business. The fruit of her musical effort was confidence to promote herself, but she also gained a life partner- her husband. They met as bandmates and learn to collaborate together as music makers.

In spite of her success as a musician, she knew that she needed to “go where you love.” What Doe Deere loves more than making music is creating fashion and makeup. She enrolled in the Fashion Institute of Technology and majored in Fashion Design. For Deere, makeup is the ultimate in self-expression. She can decorate her body with as much color and glitter as her heart desires. Her beauty isn’t the goal, it is just a byproduct of pleasing herself.

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