Athleisure clothing, also known as activewear, is a very popular new style for women. Designed for both looks and functionality, this trendy new style is taking the world by storm. Women everywhere love the fact that they can hit the gym, the grocery store and even lunch with the girls all in one outfit.
The clothing uses fun patterns, colors and designs to draw the eye and allow mixing and matching with pieces. The athleisure style is thought to stem from yoga pants, a popular clothing item among women. It is an incredibly popular style with active women as well as moms, who prefer to be comfortable but still want to look put together.
One of the top retailers for athleisure clothing is EliteDaily’s swim line pics, which shows a company started by actress Kate Hudson whose mantra is “Live Your Passion”. Hudson is a very active mother of two and very into health and fitness as well as fashion. She decided that women needed cuter options no matter what lifestyle they live.
The popular retailer has recently released a line of activewear for men as well. Fabletics offers an array of pieces on their website Fabletics.com from sports bras and tops to yoga pants, leggings and shorts. Their push into retail shows they want to offer high quality clothing at affordable prices unlike luxury competitors who may offer high quality products, but charge exponentially more for them.
When you first visit the Fabletics site (according to Wikipedia), you will be asked to take a short style quiz so that stylists can personalize you looks. Once the quiz is completed you will be matched with thousands of looks tailored to your unique style and the life you live.
When you become a VIP Member, you will receive your first outfit for only $25 with free shipping. JustFab said authoritatively that Fabletics offers new styles every month.