Women around America want to see the finest brands reaching out to them, and Fabletics has reached out to busy moms around America as a fashion alternative. Women see the brand as upwardly-mobile, and they are buying online at record pace. Building a company in three years to a value of $250 million is quite impressive, and this article explains how the company is opening stores in an effort to capture the luxury market.
#1: Competing With Amazon
Amazon is not a luxury brand, but they have stores open around America that sell their products. They have shown customers what is available, and they offer their products in the store at the prices that are available online. Women are favoring brands such as Fabletics because they are seen as a luxury item. The customer service given is immense, and Fabletics is outdoing many other companies with the level of care they give.
#2: The Subscription Service Convinces Women To Shop In The Store
The subscription service at Fabletics has convinced women that proper customer service is important, and women are sold clothes they will be happy with in all instances. The customer care is incredible, and women come into stores knowing they may find the sale level of service as they shop for clothing. The brand itself is quite simple, and women wish to wear something that will make them feel good about themselves.
#3: The Brand Is Selling Simple Clothing
Women who are seeking out simple clothing will find all they need with Fabletics, and they will note the beauty of the fabric as they touch it the first time. Fabletics was made to help women leave the house in style, and the fabrics make they feel comfortable. a softness on the skin goes quite a long way, and the construction is a luxury construction.
#4: Creating A New Wardrobe
The wardrobe created for a woman by Fabletics helps her leave the house with a bit of confidence she did not have before. Women are willing to fine top dollar to ensure they look their best, and Fabletics stores will help women feel beautiful as they choose something simple such as a sports bra and tights.
Kate Hudson may be seen wearing these clothes, and the brand tells women they may look lovely if they go to the store and the gym in basic clothes. The casual revolution is at the feet of Fabletics, and it is packaged in a luxurious look that every woman will appreciate.
Fabletics is growing a brand that will soon have over 100 stores in America, and they are using a luxury angle to reach women. They provide customer service that is unlike any other brand in their industry, and they are helping women shop online with a high level of service. Ladies who enter a Fabletics store will see the same level of service they get on the website, and they will shop with both the store and the site in an effort to look grand.